Privacy policy

Last updated: October 10th, 2026th

OverThinking Concept operates this store and website, including all related information, content, features, tools, products and services, to provide you with a curated shopping experience (the “Services”). Our store is powered by Shopify, which enables us to provide these Services.

This Privacy Policy explains how OverThinking Concept collects, uses, stores and discloses personal information when you visit our website, use our Services, make a purchase, interact with us or otherwise communicate with us.

Please read this Privacy Policy carefully. If you have questions about our privacy practices or wish to exercise your privacy rights, you can contact us using the details provided at the end of this policy.

1. Personal Information We Collect or Process

For the purposes of this Privacy Policy, “personal information” means information that identifies you or can reasonably be linked to you. It does not include information that has been anonymized so that it can no longer reasonably identify you.

Depending on how you interact with our Services, we may collect or process the following categories of personal information, subject to applicable law:

  • Contact information: your name, billing address, shipping address, email address and telephone number, where provided.

  • Payment and transaction information: payment method, payment confirmation, transaction details, order history and other information needed to process purchases. Payment information is processed by the relevant payment providers.

  • Account information: username, account settings, preferences and other information associated with an account, if you create one.

  • Shopping activity: products you view, search for, add to your cart, purchase, return, exchange or cancel.

  • Communications: information you provide when contacting us for customer support or other purposes.

  • Device and technical information: information about your device, browser, network connection, IP address and relevant identifiers.

  • Usage information: information about how and when you access or navigate our website, including interactions with pages, products and shopping features.

  • Cookie and similar technology information: information collected through cookies, pixels and similar technologies, subject to your privacy choices and applicable law.

We do not intentionally request payment card details directly through ordinary customer support communications. Payment processing is handled through the relevant payment providers.

2. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, when you browse our store, place an order, create an account, complete a form or contact us.

  • Automatically through our Services, including through cookies and similar technologies used by our website and integrated services.

  • From service providers, such as Shopify, payment processors and fulfillment providers, when they process information in connection with our business.

  • From business and advertising partners, where applicable and subject to their privacy practices and the settings you have selected.

  • From other third parties, where permitted by applicable law.

3. How We Use Personal Information

We may use personal information for the following purposes:

Providing and improving our Services

We use information to operate our store, process orders and payments, arrange delivery, manage customer accounts, provide customer support, handle returns and resolve order-related issues. We may also use information to remember relevant preferences and improve the shopping experience.

Marketing and advertising

Where applicable and permitted by law, we may use information to communicate about our products, display advertisements, measure advertising performance and understand how visitors interact with our store.

Advertising and measurement technologies may process information about browsing activity, product views, shopping-cart activity and purchases, subject to applicable privacy requirements and the privacy choices available to visitors.

Security and fraud prevention

We may process information to protect our store, verify transactions, detect fraudulent or unlawful activity, safeguard accounts and maintain the security of our Services.

Customer communications

We use contact information to respond to questions, provide order updates, deliver customer support and maintain our business relationship with you.

Legal and regulatory obligations

We may process information where necessary to comply with applicable laws, respond to valid legal requests, establish or defend legal claims, and enforce our terms and policies.

4. Cookies and Similar Technologies

Our website uses cookies and similar technologies to provide essential store functionality and, depending on the technology and your preferences, support personalization, analytics, advertising and measurement.

Cookies and similar technologies may be used to:

  • Keep the shopping cart and checkout functioning.

  • Remember certain settings and preferences.

  • Help protect the store and prevent fraudulent activity.

  • Understand how visitors interact with our website.

  • Support advertising and measure the performance of advertising activities.

Some technologies are provided by Shopify, while others may be provided by third parties integrated into our store.

Managing cookie preferences

Our Shopify cookie banner allows visitors in configured regions to manage their privacy preferences. Depending on the available settings, visitors can accept all optional categories, decline optional categories or save their selected preferences.

Where consent is required, non-essential tracking should not take place before the relevant permission is granted. The technologies and permissions supported by Shopify may differ from those used by third-party services integrated separately into the store.

You can use the cookie banner and the privacy controls available on our website to manage your preferences. Your browser may also provide controls for deleting or blocking cookies, although doing so may affect certain store features.

The use of cookies and similar technologies is subject to applicable data protection and electronic communications laws.

5. Meta Pixel and Conversions API

We use the Facebook & Instagram sales channel for Shopify to integrate technologies provided by Meta Platforms, including the Meta Pixel and Conversions API, under our current data-sharing configuration.

These technologies help us understand interactions with our store, measure advertising performance, measure conversions and support advertising activities.

Depending on the technology, configuration and applicable privacy settings, information processed or shared with Meta may include:

  • Pages and products viewed.

  • Searches and shopping-cart interactions.

  • Checkout and purchase events.

  • Information about the device, browser and browsing activity.

  • Certain customer information, such as name, email address, telephone number or location, where available and permitted for the relevant purpose.

  • Technical identifiers or other information used to associate events with users or advertising activity.

The information processed may vary depending on the event, the information available and the privacy permissions that apply.

The Meta Pixel may collect information through the visitor’s browser. The Conversions API can transmit certain events from server to server. Consequently, browser-based blocking alone may not prevent all server-side data transfers.

We configure the integration to use the customer privacy permissions supported by Shopify. Where consent is required, the relevant processing should respect that consent requirement. Visitors can manage their available privacy choices through our cookie banner and privacy controls.

Meta may process information in accordance with its own privacy policies and terms. For further information, please consult the Meta Privacy Policy.

6. How We Disclose Personal Information

We may disclose personal information to third parties for the purposes described in this Privacy Policy, subject to applicable law.

These recipients may include:

  • Shopify, which hosts our store and provides ecommerce, checkout, customer privacy and related services.

  • Payment providers, which process payments and related transaction information.

  • Printful and other fulfillment or shipping providers, where applicable, to produce, prepare and deliver ordered products and support order fulfillment.

  • Meta Platforms, through the Facebook & Instagram integration, for the advertising, measurement and related purposes described above.

  • Technology and service providers, which may provide hosting, security, customer support, analytics or other services used to operate our business.

  • Business and marketing partners, where applicable, to support advertising or related services.

  • Legal and regulatory authorities, where disclosure is required or permitted by applicable law.

  • Other recipients, where you request or authorize disclosure, or where disclosure is otherwise lawful.

We do not operate a separate Google Analytics or Google Ads integration as part of our current analytics and advertising setup. This statement describes our current setup and may need to be updated if our tools change.

Targeted advertising and data-sharing choices

Depending on where you reside, you may have rights to opt out of certain disclosures or uses of personal information for targeted advertising or other activities defined as a sale or sharing under applicable privacy laws.

You can access our Data Sharing Opt-Out page to exercise the choices available through our store.

Where supported and applicable, Shopify may recognize the Global Privacy Control signal and apply an opt-out request to the relevant browser or device. The operation and scope of these controls depend on the applicable settings and legal requirements.

7. Relationship with Shopify

Our Services are hosted by Shopify. Shopify processes personal information relating to access to and use of our store to provide, maintain and improve its services.

Information you submit through our store may be transmitted to Shopify and, where necessary, to other service providers or third parties that help us operate the business. These parties may be located outside your country of residence.

Shopify may also process information through certain enhanced services and network-related features, subject to the settings enabled for our store and the applicable terms.

For further information, please consult the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

8. Third-Party Websites and Services

Our Services may contain links to websites, social media platforms or other services operated by third parties.

If you follow a link to a website or service that we do not control, you should review its privacy policy and terms. We are not responsible for the privacy or security practices of independent third-party websites or services.

The inclusion of a third-party link does not necessarily imply endorsement of that service.

9. Children's Privacy

Our Services are not intended for children who are not legally permitted to use them under the laws applicable to them.

We do not knowingly collect personal information from children where doing so is prohibited by applicable law. If you believe a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can assess the request and take appropriate action.

10. Security and Retention of Personal Information

We take reasonable measures intended to protect personal information against unauthorized access, loss, misuse or disclosure.

No security measure can guarantee absolute security. Information transmitted over the internet may not always be secure, and we cannot guarantee the security of information transmitted to us.

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to provide our Services, complete transactions, maintain business records, comply with legal obligations, resolve disputes and enforce agreements.

The retention period depends on the type of information, the purpose for which it is processed and the applicable legal requirements.

11. Your Rights and Choices

Depending on your location and the applicable law, you may have rights concerning your personal information, including the following:

  • Access: request information about the personal information we hold about you.

  • Correction: request correction of inaccurate or incomplete information.

  • Deletion: request deletion of personal information, subject to applicable exceptions.

  • Portability: request a copy of certain personal information or its transfer to another service, where applicable.

  • Objection or restriction: object to or request restriction of certain processing activities, where applicable.

  • Withdrawal of consent: withdraw consent where processing is based on consent. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

  • Opt-out of certain advertising-related uses: exercise rights relating to targeted advertising, sale or sharing of personal information, where such rights apply.

  • Communication preferences: unsubscribe from promotional communications using the unsubscribe mechanism provided in those communications. We may still send non-promotional messages relating to orders, accounts or other necessary transactions.

These rights are subject to applicable legal conditions and exceptions. We may need to verify your identity before responding to a request.

You may exercise available rights through the privacy controls provided on our store or by contacting us using the details at the end of this policy.

Rights of individuals in the European Economic Area and the United Kingdom

Where the applicable data protection laws of the European Economic Area or the United Kingdom apply, you may have additional rights, including the right to object to certain processing, request restriction of processing, withdraw consent and lodge a complaint with a competent supervisory authority.

You may also have rights concerning automated decision-making and profiling where provided by applicable law.

Information about European data protection supervisory authorities is available from the European Data Protection Board.

Rights under applicable United States privacy laws

Depending on the state in which you reside, you may have rights to know, access, correct or delete certain personal information and to opt out of certain processing activities, including targeted advertising or activities legally defined as the sale or sharing of personal information.

Where applicable, you may exercise available opt-out rights through our Data Sharing Opt-Out page.

We will not unlawfully discriminate against you for exercising privacy rights available to you under applicable law.

12. International Transfers of Personal Information

Our service providers and business partners may process personal information in countries other than the country in which you reside.

Where personal information is transferred internationally, we take the measures required by applicable law. Depending on the transfer and the destination, these measures may include relying on a recognized adequate level of protection, appropriate contractual safeguards or another legally permitted transfer mechanism.

For transfers subject to the laws of Switzerland, the European Economic Area or the United Kingdom, the applicable transfer requirements and safeguards depend on the relevant jurisdiction and circumstances.

13. Complaints

If you have concerns about how we process your personal information, please contact us using the details below so that we can review your concern.

Depending on your location and applicable law, you may have the right to lodge a complaint with the competent data protection authority.

In Switzerland, information about the Federal Data Protection and Information Commissioner is available at www.edoeb.admin.ch.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, services, technology, legal obligations or other operational requirements.

When we update the policy, we will revise the “Last updated” date and provide any additional notice required by applicable law.

We encourage you to review this page periodically to stay informed about our privacy practices.

15. Contact Us

If you have questions about this Privacy Policy, wish to exercise a privacy right or need further information about our privacy practices, please contact us:

OverThinking Concept
Avenue du Bois-de-la-Chapelle 101
1213 Onex
Switzerland

Email: Overthinking.concept@gmail.com

For the purposes of applicable data protection laws, OverThinking Concept is responsible for the processing of personal information described in this policy, subject to the separate responsibilities of service providers such as Shopify and Meta where applicable.